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ICX CONSULTING · PRICING IQ

If your last price increase was "whatever felt safe," this is for you.

Pricing IQ is ICX Consulting's managed pricing retainer — ongoing strategic guidance that becomes part of how your team makes pricing decisions, not a one-time recommendation that sits in a slide deck.

 

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OUR POSITION

 

The difference between a pricing project and a pricing discipline is ICX Consulting's ability to embed the process into how your team makes pricing decisions every day — not just deliver a recommendation and move on.

 

We don't hand you a report. We build the retainer, the governance, and the ongoing judgment your team needs to keep capturing value quarter after quarter.

WHAT NOBODY SAYS IN THE BOARDROOM 

You don't have a pricing problem.

You have a pricing governance problem.

WHAT GETS SAID 

"We raised prices last year — it should still be fine."

 

THE REALITY:
A price left unreviewed quietly erodes margin every quarter.

WHAT GETS SAID 

"Sales already knows what discount to give."

 

THE REALITY:
Invisible margin leakage — no one tracks the cost until signed.

WHAT GETS SAID 

"We benchmarked competitors — we're priced right."

 

THE REALITY:
Ignores what your customers actually value. Money left behind.

WHY THIS MATTERS 

The impact of treating pricing as a

discipline, not a decision.

 11%
 

Operating profit lift from 1% price increase

 30%
 

Of pricing decisions fail to capture value

 50%
 

Higher profit gains vs. cost-cutting alone

McKinsey research indicates that a 1% price increase can lift operating profit by roughly 11% — and that strategic pricing methods see profit gains up to 50% higher than cost cuts alone. At ICX Consulting, we take a more conservative view: even a high-single-digit margin improvement is already meaningful for a business your size.

HOW IT WORKS

A managed retainer, not a one-off project.

01
Diagnostic — Weeks 1–4

We audit your current pricing architecture, competitive position, and margin structure.

02
Ongoing Management — Month 2+

Monthly strategic guidance, pricing model refinement, and hands-on support as your business evolves.

ENGAGEMENT TIERS

Three tiers, one team behind all of them.

FOUNDATION

Foundation 

For companies establishing a formal pricing structure.

 

$3,500 / mo

MOST COMMON

Growth 

For companies with multiple product lines or segments.

 

$5,000 / mo

ENTERPRISE

Enterprise 

For complex organizations across multiple markets.

 

$7,000+ / mo

CRM MATURITY MODEL

How much of your pricing is deliberate strategy — and how much is habit? 

 

A free Pricing Maturity assessment vs. what your margin could actually be.

 

Icon num 41Average Pricing Maturity score for companies with no formalized pricing governance
THE FIRST STEP IS UNCOMFORTABLE
 

Ready to see how much margin is sitting on the table?

 
Your Pricing Maturity Score, benchmarked against peers, within 48 hours.