Integrating CX/UX with artificial intelligence
Did you know that a neglected Customer Experience (CX) can drive customers away from your brand, even if you offer an...
Implementing an effective guide to define your buyer persona brings multiple benefits:
Increased campaign effectiveness: With a clear profile of your buyer persona, your campaigns can be more precise and relevant, increasing the impact of your marketing efforts.
Resource optimization: By identifying the most valuable segments, your company can better focus its resources on audiences that really matter.
Higher conversion rate: By connecting with the specific needs and desires of your buyer persona, messages are more likely to convert leads into customers.
Improved decision making: Having a well-defined buyer persona makes it easier to make strategic decisions aligned with customer expectations.
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Feb 21, 2025 by Yashin Fonseca
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Feb 3, 2025 by Katherine Dixon