Skip to the main content.
ICX-LOGO-1

 

Empathy Map Template

Connect better with your customers: download our Empathy Map Template
 

What is an Empathy Map?

An Empathy Map is a visual tool designed to help companies, designers and marketing teams better understand their customers or users. Through this technique, it is possible to delve into the mind and behavior of a customer, in order to discover not only what they do, but what they think, feel, see, hear and experience throughout their relationship with a product or service.

The main objective of an Empathy Map is to foster a deeper understanding of the customer in order to design strategies, products and experiences that better fit their needs and desires.

mapa-de-empatia_horizontal
 

What can you get in this template?

In an Empathy Map template, you will find a visual structure that is designed to help you organize and understand the thoughts, emotions, and behaviors of your ideal customer.

In-depth understanding of the customer.
Improve decision making.
Customer experience optimization.
Improve processes with proven solutions.
Strengthening organizational empathy.

COMPLETE THE FORM

Schedule a session with our consultants.

and request the tool that will help you with the first phase of Design Thinking.


MORE RESOURCES


4 min read

APQC the forgotten resource for beNchmarks

In my years as a consultant, I am increasingly surprised by companies that do not know about APQC in the implementation...
6 min read

True Cost Analysis: Unmasking Profitability in a Tariff-Tangled World

"The most dangerous type of waste is that which we do not recognize." — Shigeo Shingo, Japanese industrial engineer and...
1 min read

The 4 most common mistakes when creating your B2B buyer persona

When designing your B2B buyer personas, it's common to make the mistake of not considering key aspects that...
Content added to ICX Folder

START HERE

Thanks to be on this section, we are ready to give you a personalized success experience
Online Evaluation