What is an Empathy Map?

An Empathy Map is a visual tool designed to help companies, designers and marketing teams better understand their customers or users. Through this technique, it is possible to delve into the mind and behavior of a customer, in order to discover not only what they do, but what they think, feel, see, hear and experience throughout their relationship with a product or service.

The main objective of an Empathy Map is to foster a deeper understanding of the customer in order to design strategies, products and experiences that better fit their needs and desires.

What can you get in this template?

In an Empathy Map template, you will find a visual structure that is designed to help you organize and understand the thoughts, emotions, and behaviors of your ideal customer.

In-depth understanding of the customer.

Improve decision making.

Customer experience optimization.

Improve processes with proven solutions.

Strengthening organizational empathy.

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Schedule a session with our consultants.

and request the tool that will help you with the first phase of Design Thinking.