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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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HubSpot Lead Scoring Configuration Guide

Convert your database records into leads in an automated way and with programmable business rules.
 

What is Lead Scoring?

Lead Scoring is a technique used in marketing and sales to evaluate and prioritize leads (potential customers) based on their level of interest in the product or service and their suitability as an ideal customer. This process involves assigning a value or score to each lead according to certain characteristics and behaviors, in order to identify which ones are closer to making a purchase or are more valuable to the business.

Lead Scoring helps marketing and sales teams to focus on those leads that are most likely to become customers, thus optimizing efforts and resources.

Lead-Scoring
 

What can you get in this guide?

Our HubSpot Lead Scoring Setup Guide will teach you step-by-step how to implement this technique effectively in your CRM. By downloading it, you will be able to:

Learn how to qualify your prospects within HubSpot.
Learn how to establish lead ranges based on your company's buyer personas.

COMPLETE THE FORM

And download HubSpot's Lead Scoring configuration guide.

Find out if your prospects really qualify to be served by your salespeople.


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