What is Lead Scoring?

Lead Scoring is a technique used in marketing and sales to evaluate and prioritize leads (potential customers) based on their level of interest in the product or service and their suitability as an ideal customer. This process involves assigning a value or score to each lead according to certain characteristics and behaviors, in order to identify which ones are closer to making a purchase or are more valuable to the business.

Lead Scoring helps marketing and sales teams to focus on those leads that are most likely to become customers, thus optimizing efforts and resources.

What can you get in this guide?

Our HubSpot Lead Scoring Setup Guide will teach you step-by-step how to implement this technique effectively in your CRM. By downloading it, you will be able to:

Learn how to qualify your prospects within HubSpot.

Learn how to establish lead ranges based on your company's buyer personas.

Learn how to establish lead ranges based on your company's Buyer Personas.

COMPLETE THE FORM

And download HubSpot's Lead Scoring configuration guide.

Find out if your prospects really qualify to be served by your salespeople.