WHAT IS A VALUE PROPOSITION?

A value proposition is the unique promise a company makes to its customers, describing how its products or services solve a specific problem or satisfy a need more effectively than the competition.In other words, it is the set of differentiating benefits that a company offers that makes it attractive to its target audience.

The value proposition should be clear, highlighting what makes your offering valuable and how it improves customers' lives or businesses. It is critical to attracting and retaining customers, as it communicates *why* someone should choose your product or service over other available options.

What can you achieve with this guide?

By downloading a resource to help you develop your value proposition, you will get a strategic tool that will allow you to effectively define and convey what makes your offer unique.

Evaluation of your business model.  

Characteristics of a great value proposition.

Recommendations to improve your business model and value proposition.

COMPLETE THE FORM

And get our Value Proposition Guide 

Evaluate your business model and know the characteristics of a good value proposition.